Mesmerize becomes College Health TV's exclusive agency representative
MESMERIZE EXPANDS FOOTPRINT TO COLLEGES & UNIVERSITIES WITH COLLEGE HEALTH TV
Newest Partnership Furthers Patient Education to College and University Students
NEW YORK, MAY 12, 2020 -- Mesmerize (www.mesmerize.com), a prominent out-of-home media
company specializing in patient education at the point-of-care, announced the expansion of its point of
care network to include college and university health centers through a partnership with College Health
TV (www.collegehealthtv.com). College Health TV is America’s premiere college health streaming
service, helping students make smart decisions with engaging, evidence-based and student-focused
health video content covering a wide variety of subjects that resonate in the daily lives of college
students.
Mesmerize will partner with College Health TV to deliver relevant health and wellness information to
over 250 U.S. colleges and universities, reaching millions of college students annually. Mesmerize will
serve as College Health TV’s exclusive agency representative, coupling College Health TV’s leading
student health network with Mesmerize’s key relationships with national advertisers and agencies.
“College Health TV shares our mission to increase patient engagement and encourage people to make
responsible decisions that promote physical, mental and emotional health,” said Gregory Leibert,
Mesmerize CEO. “Growing Mesmerize’s network to include college and university health centers gives
us and our sponsors an opportunity to reach patients and their caregivers from childhood through their
senior years without interruption. Mesmerize strives to reach patients wherever they are accessing
healthcare, and thus reaching the highly coveted demographic of college students living away from
home for the first time is a great opportunity to speak to educated adults making their own health and
wellness decisions, often for the first time.”
College Health TV provides students with important health information covering key topics in college
health including: alcohol abuse & drugs, exercise and fitness, food and nutrition, mental health, schoollife
balance, sexual health, stress management, and more. Videos are created by peer health educators
and medical professionals and focus on conditions prevalent among students, as well as news to help
students make healthier lifestyle choices. Each video is designed to meet the specific needs of colleges
and universities across the U.S.
“College Health TV is the nation’s leading and most trusted student health education television network
and it’s exciting to partner with Mesmerize to help reach our marketing goals that include media
placement, sponsored programs, and branded content integration through Mesmerize’s national
network of advertising solutions,” says Corey Hébert, M.D., College Health TV CEO.
ABOUT MESMERIZE
Mesmerize is a specialty out-of-home advertising company focused in three primary areas: point-ofcare,
point-of-sale, and transit, and is headquartered in New York, NY and Oakland, CA. Mesmerize’s
mission is to connect people to valuable information, resources and tools that empower them to
proactively manage their health and improve their sense of well-being. For over a decade, Mesmerize
has provided targeted educational materials including digital and static wallboards, literature
distribution and branded medical essentials to patients and caregivers in waiting rooms, exam rooms,
and other high traffic areas of doctors' offices, dental offices, community-based organizations (CBOs),
AIDS service organizations and independent pharmacies. For more information, please visit
ABOUT COLLEGE HEALTH TV
College Health TV is a FREE, fully ad-supported, video-streaming channel providing health and wellness
video programming for college students at colleges and universities across the U.S. College Health TV
adds to the availability of health resources using the power of digital technology and peer education to
further engage students in their own health and wellness while increasing the capabilities of colleges
and universities to control when and where the information is available on their campus. Find out more
