Case Study

Nature's Way


  • Promote the launch of Alive! Prenatal Multi-Vitamins to new and expecting mothers in OB/GYN waiting rooms across the country — and drive them to retail.


  • Mesmerize developed custom wallboards to increase awareness of the all-in-one prenatal vitamin and educate target consumers on the benefits of the brand for their baby’s development.
  • Offices across 35 states were geo-targeted strategically within a 10-mile radius of specific chain merchandiser (such as Target, Kroger and Walgreens) provided by the client in each market.
  • Program included a Lieberman research study to measure the impact of the campaign.
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