Case Study
Nature's Way
Goal
- Promote the launch of Alive! Prenatal Multi-Vitamins to new and expecting mothers in OB/GYN waiting rooms across the country — and drive them to retail.
Strategies
- Mesmerize developed custom wallboards to increase awareness of the all-in-one prenatal vitamin and educate target consumers on the benefits of the brand for their baby’s development.
- Offices across 35 states were geo-targeted strategically within a 10-mile radius of specific chain merchandiser (such as Target, Kroger and Walgreens) provided by the client in each market.
- Program included a Lieberman research study to measure the impact of the campaign.
