Case Study
Netflix
Goal
- Create awareness among entertainment industry “persons of influence” in advance of critical voting for the Emmy awards nominations.
- Create buzz around “Unbreakable Kimmy Schmidt” and “The Crown.”
Strategies
- Mesmerize distributed Netflix-branded valet tickets with four creative executions.
- Valet ticket advertising to reach the trendy and influential Los Angeles valet audience while visiting many local LA hotspots.
