MESMERIZE EXPANDS FOOTPRINT TO COLLEGES & UNIVERSITIES WITH COLLEGE HEALTH TV

Newest Partnership Furthers Patient Education to College and University Students

company specializing in patient education at the point-of-care, announced the expansion of its point of

care network to include college and university health centers through a partnership with College Health

). College Health TV is America’s premiere college health streaming

service, helping students make smart decisions with engaging, evidence-based and student-focused

health video content covering a wide variety of subjects that resonate in the daily lives of college

Mesmerize will partner with College Health TV to deliver relevant health and wellness information to

over 250 U.S. colleges and universities, reaching millions of college students annually. Mesmerize will

serve as College Health TV’s exclusive agency representative, coupling College Health TV’s leading

student health network with Mesmerize’s key relationships with national advertisers and agencies.

“College Health TV shares our mission to increase patient engagement and encourage people to make

responsible decisions that promote physical, mental and emotional health,” said Gregory Leibert,

Mesmerize CEO. “Growing Mesmerize’s network to include college and university health centers gives

us and our sponsors an opportunity to reach patients and their caregivers from childhood through their

senior years without interruption. Mesmerize strives to reach patients wherever they are accessing

healthcare, and thus reaching the highly coveted demographic of college students living away from

home for the first time is a great opportunity to speak to educated adults making their own health and

wellness decisions, often for the first time.”

College Health TV provides students with important health information covering key topics in college

health including: alcohol abuse & drugs, exercise and fitness, food and nutrition, mental health, schoollife

balance, sexual health, stress management, and more. Videos are created by peer health educators

and medical professionals and focus on conditions prevalent among students, as well as news to help

students make healthier lifestyle choices. Each video is designed to meet the specific needs of colleges

“College Health TV is the nation’s leading and most trusted student health education television network

and it’s exciting to partner with Mesmerize to help reach our marketing goals that include media

placement, sponsored programs, and branded content integration through Mesmerize’s national

network of advertising solutions,” says Corey Hébert, M.D., College Health TV CEO.

Mesmerize is a specialty out-of-home advertising company focused in three primary areas: point-ofcare,

point-of-sale, and transit, and is headquartered in New York, NY and Oakland, CA. Mesmerize’s

mission is to connect people to valuable information, resources and tools that empower them to

proactively manage their health and improve their sense of well-being. For over a decade, Mesmerize

has provided targeted educational materials including digital and static wallboards, literature

distribution and branded medical essentials to patients and caregivers in waiting rooms, exam rooms,

and other high traffic areas of doctors' offices, dental offices, community-based organizations (CBOs),

AIDS service organizations and independent pharmacies. For more information, please visit

College Health TV is a FREE, fully ad-supported, video-streaming channel providing health and wellness

video programming for college students at colleges and universities across the U.S. College Health TV

adds to the availability of health resources using the power of digital technology and peer education to

further engage students in their own health and wellness while increasing the capabilities of colleges

and universities to control when and where the information is available on their campus. Find out more

Mesmerize becomes College Health TV's exclusive agency representative