NEW YORK, January 24, 2024 -- Mesmerize (www.mesmerize.com),a leader in patient education at the point of care, today announced a new partnership with Pharmacy Owners Alliance (POA).The POA network includes over 650 independent and franchise pharmacies serving patients throughout the US.

The partnership will allow POA member pharmacies to activate Mesmerize digital displays in their locations, presenting a valuable opportunity for patient education and messaging. Mesmerize displays feature best-in-class editorial and educational content including information on general health and wellness, symptoms, adherence, and treatment options. In addition, each pharmacy will have access to Mesmerize's full-service digital signage studio to create custom messaging educating customers about services available at the pharmacy.

"Mesmerize continues to collaborate with best-in-class organizations to connect healthcare messaging and patient education to consumers at multiple touchpoints throughout the patient journey," said Ian Stone, Mesmerize Senior Vice President. "We look forward to working with the POA members to help them communicate to the patients in their pharmacies with important healthcare information and help them drive engagement and sales."

"Pharmacy Owners Alliance is committed to supporting our members and the communities that they serve," said David Mayper, Executive Director, Pharmacy Owners Alliance. "We look forward to our members taking advantage of the many benefits that Mesmerize has to offer and the ability to connect our members customers with valuable health and wellness education and access to resources."

‍

ABOUT MESMERIZE

Mesmerize specializes in patient education at the point of care. Mesmerize provides targeted educational materials including digital andstatic wallboards, literature distribution, and branded medical essentials to patients and caregivers in waiting rooms, exam rooms, and other high traffic areas of doctors' offices, community-based organizations, AIDS service organizations, and retail pharmacies. For more information visit www.mesmerize.com

ABOUT PHARMACY OWNERS ALLIANCE

Pharmacy Owners Alliance (POA) was originally formed as PFOA in 2004 when a group of thirty-seven Medicine Shoppe franchise owners organized to represent its members’ interest in franchise issues. The not-for-profit association has evolved and grown to include over 650 member stores including franchisees, former franchisees, and independent pharmacies in 36 states.  By utilizing programs and services through their approved affiliate vendors, POA’s primary focus is to improve members’opportunities to succeed in today’s business and healthcare environment. For more information visit www.rxpoa.org

‍