Mesmerize Expands Digital Network Into Quest Diagnostics Labs
We are excited to announce the expansion of our point of care network to include Quest Diagnostics.
Mesmerize will partner with Mood Media to deliver relevant health and wellness information across Quest Diagnostics' TV Network, reaching nearly 8.5 million monthly viewers at over 2,400 Quest Diagnostics' sites nationwide. The collaboration will allow advertisers to align their brand messaging with entertaining, educational content displayed on HDTV screens within Quest Diagnostics waiting rooms, testing facilities within urgent care centers, and select supermarket/grocery retailers including Safeway and Walmart.
“Extending our digital footprint to include Quest Diagnostics labs provides a unique opportunity for our advertisers to reach patients at an additional point of care setting,” said Craig Mait, Mesmerize President & CRO. “Quest Diagnostics are seeing especially high traffic due to COVID-19, in addition to patients getting tested for a variety of other medical conditions. Mesmerize strives to reach patients wherever they are accessing healthcare and our new partnership solidifies our commitment to ensuring our clients are afforded the opportunity to be present at every step of the patient journey.”
“Mesmerize shares Mood Media’s mission to create connections between brands and consumers and we look forward to coupling their key relationships with national advertisers and agencies with our Quest Diagnostics TV Network,” said Paul Jankauskas, SVP of Mood Content Platforms at Mood Media.