NEW YORK – MM+M has presented its 2023 Pinnacle Award honorees. In its third year, the Pinnacle Awards program honors the leaders, marketers, strategists and creators who have scaled the industry’s heights – but who still have many more years of high achievement ahead of them.

The 2023 Pinnacle Awards class includes 20 honorees, who hail from a diverse range of health- and wellness-adjacent organizations. As a member of this prestigious group, Craig Mait, President and Chief Revenue Officer at Mesmerize has proven one of the industry’s true legends.

“It is an honor to be among this prestigious group of honorees for the Pinnacle Awards.  Thank you to MM&M, industry colleagues and the Mesmerize team for this esteemed honor,” said Craig Mait, President and Chief Revenue Officer at Mesmerize.  “The medical marketing industry has grown significantly over the past years and it inspiring to be recognized with this award as our team continues to reach new heights in educating patients in unique and significant ways.”

The Pinnacle Awards are designed to honor individuals who have helped build the industry into what it is today, and whose best days are still to come. “Our industry is quick to honor its young stars and its legends after they retire,” said MM+M editor-in-chief Larry Dobrow. “We have a bit of a blind spot for the many professionals who have accomplished great things and aren’t anywhere close to the end of their careers. The Pinnacle Awards are designed to remedy that.”

The 2023 Pinnacle Awards honorees were profiled in the March print edition of MM+M and celebrated at an in-person event last evening, April 4 in New York City.


Mesmerize specializes in patient education at the point of care. Mesmerize provides targeted educational materials including digital and static wallboards, literature distribution, and branded medical essentials to patients and caregivers in waiting rooms, exam rooms, and other high traffic areas of doctors' offices, pharmacies and community-based organizations. For more information, please visit

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