Mesmerize Featured as OOH Owner Today
Point of care media, transit media, and place-based, out-of-home media provide highly-targeted advertising campaigns across the U.S. Mesmerize helps you reach your marketing goals through our national network of media solutions.
As a leader in OOH advertising since 2006, Mesmerize continues to deliver brands directly to consumers, in doctors’ offices, community-based organizations, pharmacies, convenience stores, cafes, bars, restaurants, hotels, financial service centers, and more. Their growing network of more than 100,000 venues can be targeted by geography, household income, and interests.
OOH Today spoke to Samantha Brown, the Director of Business Development at Mesmerize Media. Here’s what she had to say about her company:
Will Farmer: Why are you in the OOH business?
Samantha Brown: The OOH industry is unique in its ability to reach consumers at scale during their daily journey, regardless of their media consumption habits, and in a non-disruptive way. Mesmerize specializes in three primary areas: point of care, transit, and place-based media, each of which allow brands and advertisers to engage directly with consumers in the places they actually visit and along the path to purchase.
WF: What is keeping you in it?
SB: The Mesmerize brand represents the coming together of three prominent OOH companies– Brite Media Group, Mesmerize Marketing, and Clean Zone Marketing – and symbolizes a commitment to continued growth and innovation across the company’s three specialized OOH advertising divisions. Mesmerize now offers a diversified media portfolio of innovative advertising solutions to a wide array of clients, venues and audiences. An integrated Mesmerize makes it seamless for advertisers and agencies to implement full-service out-of-home media strategies, offering access to more diverse and robust advertising opportunities nationwide.
WF: What is the greatest success or satisfaction you receive from owning OOH?
SB: Mesmerize is a media company dedicated to connecting people to valuable information, resources and tools that empower them to proactively manage their health and improve their sense of well-being. Owning point of care, place-based and transit media channels allows brands and advertisers to reach consumers at multiple touchpoints along their OOH journey, enhancing their lives through education, enrichment and entertainment that helps them realize the best version of themselves.
WF: How do you obtain new business? Please share new business contact information.
SB: Mesmerize works directly with agencies, brands, government departments of health, and more. Please contact firstname.lastname@example.org to discuss advertising opportunities.